Supporting athletes and citizens, giving back to the community and funding environmental initiatives are cornerstones of Kazuko Komatsu’s business ethic of “investing where we live.”
PWB had a banner year in 2015 when it was an Official Sponsor of the 2015 Canada Winter Games, the largest multi-sport and cultural event ever to be mounted in the City of Prince George.
The sponsorship gave Kazuko an opportunity to showcase and expand her Hometown Heroes program. This compelling grassroots sponsorship initiative established a channel to focus fundraising activities on local heroes in sport and community. The Heroes are individual athletes or mentors such as a coach or community leader.
Partial proceeds from the sales of PWB products were donated through a society foundation to support these Heroes with $2,000 bursaries. Hometown Heroes was an integral part of Kazuko’s goal of “investing where we live.”
Kazuko also launched a $20,000 PWB Community Foundation Salmon Enhancement Fund. Across BC there is a common theme of concern about the pressing need to replenish our precious wild salmon stocks. Hundreds of tireless volunteers are working hard in communities to rebuild salmon stocks and rehabilitate streams. The fund has supported the protection, conservation, enhancement or rehabilitation of Pacific salmon and their habitat. Grants averaging $2,000 have gone to salmon enhancement volunteers in Port Alberni, Comox, Powell River, Terrace and Campbell River.
PWB also sponsors “Forests for Tomorrow” a tree planting campaign that has a goal of planting one million trees by 2020.
As part of its BC shoreline cleanup campaign PWB has given financial support to:
the Cowichan Land Trust for Cowichan River,
the Langley Environmental Partners Society for Bertrand Creek,
the Nasdish Lake Community Association,
Okanagan Falls Parks and Recreation for Skaha Lake,
the Horsefly River Roundtable for Horsefly River, and many more.