Start September with a Cariboo Genuine Draft … and try us again for the first time

It just keeps getting better and better … Cariboo Genuine Draft, that is.

This September, from the 2nd to the 30th, participating retailers are offering a promotional price reduction on six-packs of Cariboo Genuine Draft to encourage our customers to “try us again … for the first time.”

At Pacific Western Brewing, the quest for quality is ongoing and recent technological upgrades at our Prince George brewery have enhanced our ability to deliver products that taste better and stay fresh longer.

PWB Sales & Marketing Manager Scott Rattee says: “I invite you to join us in September, to take advantage of this generous promotion, and rediscover why Genuine has become synonymous with the best of home-grown BC brewing.”

Rattee added that the September promotion is a great way for the brewery to celebrate a $4 million investment in technological upgrades earlier this year. “At PWB, quality has always been Job #1, and these upgrades reflect our commitment to continuous improvement.

“Our goal was that our beer tastes just as fresh in the can as the beer in the tanks. And, our new packaging technology does just that, without the use of preservatives. It’s simple really … pure beer made from the finest ingredients using our brewery’s pure spring water.

“Sadly, our long-time owner, Kazuko Komatsu, passed away in July, but she left behind a legacy anchored in constant quality improvement and innovation. Our improvements to the brewing process this year reflect that legacy,” Rattee says.

Cariboo Genuine Draft is a smooth, mild beer that’s perfect for watching the game or sharing good times with friends. Straw-coloured and light on the palate, it’s great with spicy food or roast chicken. Cariboo is our pioneering beer, and today it still reflects the original name of the brewery and represents the region responsible for each and every delicious beer we produce.


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