PWB’s summer of fun started with ribs and moves to rock

From ribs to rock, Pacific Western Brewing (PWB) is packing a lot of fun into the Prince George summer.

And, PWB is hoping you’ll enjoy this summer even more with the brewery’s expanded lineup of vodka coolers – Blood Orange, Lemon Lime, Raspberry and Grapefruit – and its repackaged Scandal Organic Lager and Ale, now featured in cans.

The fun started in June when the Rotary Club of Prince George – Nechako teamed up with PWB to host Prince George’s first ever Ribfest. The three-day event attracted 10,000 guests and featured award winning Ribbers from across Canada who served up Grade-A barbecue supplemented by a slew of entertainment, additional food vendors, and cool refreshing beverages from Prince George’s Local Brewery.

PWB is also sponsoring Prince George’s second annual ‘Cariboo Rocks the North’ music festival Aug. 9 to 11 at Exhibition Park.

Count them … 11 bands over three days, from Trooper to Loverboy with Doug and the Slugs in between. These are the legends of rock with a combined trophy chest stuffed with 27 Platinum Records, 17 Gold Records, and 18 Juno Awards.

Representing two of the principal corporate partners, Glen Mikkelsen, Manager of the CN Centre, and PWB’s Kyle Sampson are helping organize this massive undertaking.

“We’ve had a long, cold winter and now that the temperatures are warming up it’s time to make your plans to be here at Exhibition Park this August for three days of classic rock,” Mikkelsen says. “We’ve got a dynamite lineup you won’t want to miss.”

Sampson says: “Cariboo Rocks builds on the inaugural festival in 2018 and the stellar reputation of many successful outdoor summer concert parties that PWB held in its parking lot on North Nechako Rd. Moving to the festival format allowed for growth, and for more people in Prince George and the Northern BC Region to enjoy a classic rock concert experience every summer.”

Here’s the lineup: Friday August 9th 2019 – Lee Aaron – 6 p.m., Streetheart – 7:15 p.m., Trooper – 8:30 p.m. Saturday August 10th 2019 – Doug & The Slugs – 3:30 p.m., Sass Jordan – 5 p.m., Chilliwack – 6:40, Glass Tiger – 8:30 p.m. Sunday August 11th 2019 – Carole Pope & Rough Trade – 3:30 p.m., Helix – 5 p.m., The Romantics – 6:40 p.m., Loverboy – 8:30 p.m.

Tickets for the classic rock festival are on sale now. Single Day Passes are priced at $59.50 for Friday and $64.50 for each Saturday and Sunday. Three-day Weekend Passes are $159.50 with VIP Passes available at $399.99. (Plus s/c). Visit or for more purchase details.

PWB’s Pacific Cool brings new meaning to the word “relax.” Flavoured as lightly as the summer breeze, the Pacific Cool refreshments offer a crisp, clean vodka soda with an essence of flavour … Raspberry, the ever-popular Lemon Lime and, new this spring, Blood Orange and Grapefruit.  Fueled with only 100 Calories, these sodas will be a welcome addition to any summer activity.

Now in cans, Scandal Organic Lager and Ale are exceptionally pure, certified organic beers that are brewed with the world’s finest organic pale malts, organic Bavarian hops and, of course, our own naturally pure spring water. Scandal Lager, from the nose in, has an inviting flavour and a clean, refreshing taste. Scandal Ale’s malty aroma is tempered with a touch of caramel that adds sweetness.