PWB’s reforestation program … investing where we live

Thanks to Pacific Western Brewing (PWB) and its customers, a team of more than 90 tree planters recently planted 100,000 seedlings on Crown land scorched by recurring, devastating wildfires.

Funded by PWB’s ongoing reforestation program, this project is helping BC recover from the wildfires. More than 25,000 square kilometres of forest land has been scorched over the past two fire seasons. On of the worst hit was the Elephant Hill fire covering 190,000 hectares.

PWB’s Northern BC sales rep Kyle Sampson was there when planting got underway. “Corporately we really believe in giving back to the community and reforestation has been one of our ongoing projects. To be able to continue these projects and develop new forests in joint effort with our government on Crown land is good for Pacific Western Brewing and it is good for BC,” he said.

Ministry of Forest Lands stewardship technologist George Williamson said the PWB portion of the planning was “definitely significant,” representing more than 10 per cent of a one million tree planting program over an area of 650 hectares located near Watch Lake east of 70 Mile House.

Nigel Fletcher, Forests for Tomorrow, said: “Through the Forest Stands Management Fund we are able to collect funds and put them directly back into silviculture. And, we are very thankful that Cariboo (PWB) has stepped up to the plate and given us some funds.”

Williamson added: “Investing in your own local forest is just the right thing to do.”

A variety of seedlings are being planted including Douglas Fir which take 120 years to mature and Lodge Pole Pine which are ready for harvesting in 80 years.

Over 30 years, Williamson has done it all in the woods … worked as a logger, forest fire fighter, tree planter and surveyor. “I tell folks that destruction is the first step to rejuvenation. Last summer’s fires were the destruction and now PWB is part of the rejuvenation.”

 

FOR MORE INFORMATION CALL:

Sales and Marketing Manager Scott Rattee 250-215-4241

or Kyle Sampson, PWB Prince George 250-961-5405