Cariboo Cares tree planting campaign is back by popular demand

This month, Pacific Western Brewing is dedicating an additional 25 cents from every six-pack of Cariboo product sold to help BC recover from last summer’s wildfire devastation.

PWB Sales Manager Scott Rattee says: “A similar one-month campaign last September was so successful we decided to offer it again this April.

“Sales in September across BC increased by 20 per cent over September 2016. The revenue generated from these programs allows us to plant more than 115,000 trees this spring and summer. The brewery has contracted with Smithers-based Summit Reforestation to plant trees funded from both campaigns.”

Summit’s Jason Krueger is good to go. They plan to plant one block near Smthers and another at Elephant Hill near Ashcroft. “The planters are super excited,” he says.

PWB owner Kazuko Komatsu says: “The campaign this April, building on the success of Cariboo Cares last September, is another great opportunity for our loyal customers and our valued retail partners to join us. Please step up and, in a modest yet significant way, help replenish our precious forest land.

“I have always believed our brewery should invest where we live and tree planting has been an important element of that giving since 2010,” Kazuko added. “The reforestation program is one of my core commitments to BC and will endure for years to come.”