Thousands of trees to be planted thanks to “Cariboo Cares” campaign

PRINCE GEORGE – (Oct. 1, 2017) Pacific Western Brewing’s “Cariboo Cares” September sales campaign has ended and the counting has begun.

From Sept. 1st to 30th, PWB dedicated 25 cents from every six-pack of Cariboo product sold to help BC recover from this summer’s wildfires.

PWB Sales Manager Scott Rattee says his team is currently collecting sales data from around the province and a final count will be available very soon. “All early indications tell us this campaign was an unqualified success.”

The brewery has contracted with Summit Reforestation to begin planting trees in the spring of 2018.

“Our wonderful customers who love our Cariboo family of beers purchased enough six-packs in September to plant thousands of trees in the Interior where the wildfire devastation was widespread,” says PWB owner Kazuko Komatsu.

“I have always believed our brewery should invest where we live and tree planting has been part of that commitment since 2010. The Cariboo Cares campaign was a ramping up of this commitment, an opportunity for our loyal customers to join us, to step up and help BC grow its way back from this summer’s terrible fires.”

The BC Wildfire Forest Service declared this year’s wildfire season the worst ever. More than 1,000 fires destroyed more than one million hectares.