More than 18,000 seedlings will be planted in the BC Interior next spring thanks to supporters of Pacific Western Brewing’s “Cariboo Cares” campaign.
In September, PWB dedicated 25 cents from every six-pack of Cariboo product sold to help BC recover from this summer’s 1,000-plus wildfires that devastated more than a million hectares of forest land.
PWB Sales Manager Scott Rattee says: “The tally of September sales figures is finally complete and the results are fantastic. We will be able to plant 18,640 trees in 2018.”
In part because of the campaign, sales in September across BC increased by 20 per cent over September 2016. The brewery has contracted with Smithers-based Summit Reforestation to begin planting trees in the spring.
PWB owner Kazuko Komatsu says: “Our wonderful, loyal customers who love our Cariboo family of beers purchased enough six-packs in September to allow us to plant a significant number of trees in the Interior.”
Kazuko said: “The campaign was an opportunity for our loyal customers to join us, to step up and, in a modest yet significant way, help BC grow its way back from this summer’s terrible fires.
“I have always believed our brewery should invest where we live and tree planting has been an important element of that giving since 2010,” Kazuko added. “The reforestation program is one of my core commitments to the community and will endure for years to come.”
Rattee says the Cariboo Cares campaign was so successful that the company is considering a repeat in the near future.